We created a golf themed game for Prospects, a specialist student recruitment consultancy, running a stand at a graduate recruitment fair hosted at a Golf Club.
Data collection and prize draw functionality
Graduates were drawn to the game via the unique technology offered by the Wii games console. A league was created into which all participants were entered and contact details were required to take part in the league and enter the prize draw.
Prospect contact strategy
As a result of the data collection mechanism, Prospects graduate recruitment company were able to implement an acquisition campaign resulting in a major uplift in prospects on their books.