UX & Design
Bupa member's area
My Bupa is a strategic solution to customer insight which showed that people didn’t feel in control of their policies and had no relationship with Bupa.
Putting customers in control
The responsive web app allows customers to manage their account online. It shows full policy details and gives customers the ability to update their personal information.
Product up and cross sell
Additional cover can be purchased easily and treatments can be found and booked through the app and all relevant documentation is quickly accessible.