UX & Design

Bupa.co.uk redesign

As the UK’s leading provider of private health care Bupa needed to reposition themselves in the market to reinforce them as a premium provider compared to other new competitors.

Mobile first approach

Creating a fully responsive design was our primary objective, ensuring that mobile users had an optimal experience.

User experience overhaul

An overhaul of the user experience was at the centre of the new designs with all journeys through the site mapped.

Surfacing key content

We made it easier for users to find essential content areas by integrating intelligent search functionality.

Digital style guide

We created new digital brand guidelines and redesigned all the digital assets accordingly, ensuring that all content was responsive and future-proofed.

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