UX & Design
As the UK’s leading provider of private health care Bupa needed to reposition themselves in the market to reinforce them as a premium provider compared to other new competitors.
Mobile first approach
Creating a fully responsive design was our primary objective, ensuring that mobile users had an optimal experience.
User experience overhaul
An overhaul of the user experience was at the centre of the new designs with all journeys through the site mapped.
Surfacing key content
We made it easier for users to find essential content areas by integrating intelligent search functionality.
Digital style guide
We created new digital brand guidelines and redesigned all the digital assets accordingly, ensuring that all content was responsive and future-proofed.