UX & Design
Bupa quote tool
It was identified that 65% of traffic to the Bupa Health Insurance quote tool was through mobile. However, the existing solution was not mobile friendly and drop off rates were unacceptably high.
Improved path to purchase
A new responsive solution was designed to increase conversion rates from quote through to purchase. With clearly presented relevant information and easy to complete sections.
Cause and effect
New functionality was developed to allow users to immediately see the effect of different option selections on the price and webchat was integrated throughout to further reduce drop-off rates.